ERIK PEREZ, Principal
With more than 15 years of experience in public relations, marketing and branding, Erik Perez founded Hello PR Group in 2014 to provide a unique and personal approach to public relations to help clients reach their goals.
Prior to launching Hello PR Group, Erik was Managing Director at HL Group (in both Los Angeles and New York), where he focused on home, design and lifestyle clients. During his tenure at HL Group he was instrumental in the planning, development and implementation of strategic communication, social media, and marketing initiatives for his clients, which included Crate and Barrel, Kelly Wearstler, Ligne Roset, Donghia, Bespoke Global, Cisco Home, Waterworks and Caruso Affiliated among others.
Before joining HL Group in 2007, Erik obtained his master’s degree in Public Relations from Boston University, where he was part of the PR team at Sixty UK in London. Previously, he served as Marketing and Communications Manager for VizCattle Corp., overseeing all communication and promotion initiatives for the company, including branding, media outreach, events and trade show participation.